YOUR WHATS ON GUIDE TO NORTHERN IRELAND
GUINNESS® & CO today (12/09/2012) announced that folk rock talismen Mumford & Sons, Scottish alternative rock legends Primal Scream and New York hip hop icons Fun Lovin' Criminals have been added to the stellar line-up of headline artists who will be turning up for surprise performances in local pubs in both Northern and Southern Ireland this year’s Arthur’s Day.
Taking place on 27th September, this year there are no tickets on sale, just grab some mates and head to one of 50 free Arthur’s Day music events taking place in local pubs throughout Northern Ireland. It promises to be a remarkable night of live music featuring hundreds of home grown artists but, as usual, Arthur’s Day will also be a night full of surprises
GUINNESS is giving you the chance to bring today’s announced artists plus previously announced Example, Tinie Tempah, Ellie Goulding, Mika, prolific UK rapper Professor Green, Fatboy Slim, Texas and Amy MacDonald to one of the Arthur’s Day music events taking place in a local pub near you. Simply get behind your publican and vote for your local in the run up to Arthur’s Day.
To date, over 55,000 people have voted for their local pubs as anticipation is building for Arthur’s Day in every corner of Ireland.
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Voting will close on 16th September but in keeping with the spirit of Arthur’s Day, the winning pubs will remain a secret to the public until the night itself so you never know who might walk through the door. Check out www.Guinness.com for full details.

Through the Arthur Guinness Fund, Arthur’s Day supports social entrepreneurs in Ireland and around the world who are in the business of changing communities for the better. This year, for every ‘check-in’ by people to the Arthur’s Day Facebook event, a €5 donation will be made to the Arthur Guinness Fund by GUINNESS.
Note: The list of pub artists will continually be added to between now and Arthur’s Day on 27th September
‘Vote For Your Local’
• GUINNESS is giving you the chance to bring internationally renowned Arthur’s Day artists to one of the 50 Arthur’s Day music events taking place
in a local pub near you. Simply get behind your publican and vote.
• The winning pubs will remain a secret to the public until the night itself so you never know who might walk through the door. Check out how to
vote on www.Guinness.com for full details.
• Voting will be open from 15th August to 16th September
A Global Celebration​
• Arthur’s Day is a truly global celebration that will see a series of music events take place in cities around the world to celebrate Arthur Guinness
• 55 countries including Great Britain, Italy, Germany, France, Spain, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore and South
Korea, will all join in the celebrations to mark the philanthropic legacy of Arthur Guinness.
Arthur Guinness Fund
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• Through the Arthur Guinness Fund, Arthur’s Day supports social entrepreneurs in Ireland and around the world who are in the business of
changing communities for the better
• This year, for every ‘check-in’ by people to the Arthur’s Day Facebook event, a €5 donation will be made to the Arthur Guinness Fund by
GUINNESS. Check out details on how to RSVP and ‘check-in' on the Guinness Ireland Facebook page.
• Since 2009, Guinness has already committed to providing €7.4 million funding for the Arthur Guinness Fund, funded in part by revenues derived
from global Arthur’s Day events
• In Ireland, Guinness has also committed over €3 million to the Arthur Guinness Fund and to date, 30 Irish social entrepreneurs have received
funding, as well as professional business mentoring.
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For detailed information about GUINNESS® and Arthur’s Day visit Guinness.com

Arthur’s Day celebrations are strictly over 18’s events.

The GUINNESS, ARTHUR GUINNESS DAY. Arthur's Dayâ„¢ and ARTHUR GUINNESS FUNDâ„¢
words and associated logos are trademarks.
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Drink Responsibly - drinkaware.co.uk for the facts.

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GET VOTING TO BRING AN ARTHUR’S DAY HEADLINE ARTIST TO A PUB NEAR YOU!
Scottish alternative rock legends Primal Scream said, "Get down to your local on Arthur's Day as you never know where we may turn up".

Fun Lovin’ Criminals, who are no strangers to Ireland said, "Doing things the normal way just ain’t us. That’s why we’re excited to be a part of Arthur’s Day this year. We’ll be putting on a special performance in a secret location and that’s all we can say. Ireland, you had better get ready for us."
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Check out details on how to RSVP and ‘check-in' on the Guinness Ireland Facebook page.

GUINNESS will be making further exciting announcements of more ways to enjoy a remarkable Arthur’s Day celebration in Northern Ireland in the coming week.

Confirmed Headline Artists

· Mumford & Sons, Primal Scream, Fun Lovin’ Criminals, Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green,
Fatboy Slim, Texas, Amy MacDonald

500 Arthur’s Day Music Events (50 Northern Ireland)
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· A full list of 500 Arthur’s Day music events taking place in pubs across all 32 counties is available on

A selection of artists performing at the 500 music events include;
· Rubberbandits, Delorentos, Royseven, Key West, Little Green Cars, Picturehouse, We Cut Corners, The Shoos,
Jerry Fish, The Hot Sprockets, Mundy, Walking on Cars, Dove, The Vals, The Rapparee, The Bonnevilles,
The Heads of State, Ard Ri, Midnight Graffiti, Fiddlers Green, Ruaile Buaile, Willie Byrne, Gentry Morris,
The Muldoons, Shane Butler, Jaker, Hush Warley, Ghost Estates.
WANT TO SEE MUMFORD & SONS, PRIMAL SCREAM OR FUN LOVIN’ CRIMINALS AT YOUR LOCAL THIS ARTHUR’S DAY?
FUN LOVIN' CRIMINALS

· Sold around 10 million albums globally

· Lead singer Huey Morgan now has two successful BBC radio
shows​

· In April 2011 they released their first live album, titled
"Fun, Live and Criminal" via Pledge Music.
PRIMAL SCREAM
· Seminal album Screamadelica has been hailed as one of the
best and most influential albums in modern music history

· The band won the first Mercury Music Prize in 1992 and have
continuously topped polls by music media including
Q magazine and NME​
MUMFORD & SONS

· Debut album 'Sigh No More' was Top 3 in eight countries -
#1 in Ireland
#1 in Australia (3xPlatinum)
#2 in America (2x Platinum)
#2 in Canada (2x Platinum), #2 in UK (4x Platinum)
· The band are releasing their follow-up album on 24th Sept, 2012​
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